WITTY OR HUMOROUS? TRY BOTH FOR SIZE!Wikipedia defines Wodehouseian as ‘the ability to effortlessly expand characters, trivialities, and plots and exaggerate the mundane to…Jan 16Jan 16
UK-BASED ARTIST, PRIYA SUNEEL, SHOWS IN INDIA AFTER 23 YEARSA graduate of Fine Arts from Stella Maris College, Chennai, Priya lives and works in London. Her previous solo exhibitions include…Aug 30, 2023Aug 30, 2023
An Unbelievable-But-True Advertising StoryIn 1965, the Mobil Oil Corporation planned to celebrate its 100th anniversary. They decided to meet two advertising agencies: the one doing…Sep 2, 2022Sep 2, 2022
People think they are very good at three things:SEX, THEIR JOB, AND COPYWRITING.Jul 15, 2022Jul 15, 2022
Thus Spake ADistotle…46Today, with a host of parity products available to the consumer, advertising is war. To formulate effective communications you can follow…Jun 26, 2022Jun 26, 2022
Thus Spake ADistotle…44Remember these pointers while creating any advertising communication: Where are we? Why are we there? Where do we want to be? How do we…Jun 13, 2022Jun 13, 2022
Thus Spake ADistotle…43Storytelling means using a narrative to communicate a brand message. It humanizes the brand. Makes the viewer feel something — enough to…May 29, 2022May 29, 2022
Thus Spake ADistotle…43Great advertising aims to own a slot in the prospect’s mind. By presenting the truth in a refreshing way. Honesty is the best policy in…May 8, 2022May 8, 2022
Thus Spake ADistotle …41Communication is an art. It can never be formulaic. You have to find out the best way to reach your target group.Apr 25, 2022Apr 25, 2022
Thus Spake ADistotle…40If you think outside of the box, you’ll be able to connect the dots in an original and creative way.Apr 17, 2022Apr 17, 2022