Krishna Kumar N VWITTY OR HUMOROUS? TRY BOTH FOR SIZE!Wikipedia defines Wodehouseian as ‘the ability to effortlessly expand characters, trivialities, and plots and exaggerate the mundane to…2 min read·Jan 16, 2024----
Krishna Kumar N VUK-BASED ARTIST, PRIYA SUNEEL, SHOWS IN INDIA AFTER 23 YEARSA graduate of Fine Arts from Stella Maris College, Chennai, Priya lives and works in London. Her previous solo exhibitions include…2 min read·Aug 30, 2023----
Krishna Kumar N VAn Unbelievable-But-True Advertising StoryIn 1965, the Mobil Oil Corporation planned to celebrate its 100th anniversary. They decided to meet two advertising agencies: the one doing…1 min read·Sep 2, 2022----
Krishna Kumar N VPeople think they are very good at three things:SEX, THEIR JOB, AND COPYWRITING.1 min read·Jul 15, 2022----
Krishna Kumar N VThus Spake ADistotle…46Today, with a host of parity products available to the consumer, advertising is war. To formulate effective communications you can follow…1 min read·Jun 26, 2022----
Krishna Kumar N VThus Spake ADistotle…44Remember these pointers while creating any advertising communication: Where are we? Why are we there? Where do we want to be? How do we…1 min read·Jun 13, 2022----
Krishna Kumar N VThus Spake ADistotle…43Storytelling means using a narrative to communicate a brand message. It humanizes the brand. Makes the viewer feel something — enough to…1 min read·May 29, 2022----
Krishna Kumar N VThus Spake ADistotle…43Great advertising aims to own a slot in the prospect’s mind. By presenting the truth in a refreshing way. Honesty is the best policy in…1 min read·May 8, 2022----
Krishna Kumar N VThus Spake ADistotle …41Communication is an art. It can never be formulaic. You have to find out the best way to reach your target group.1 min read·Apr 25, 2022----
Krishna Kumar N VThus Spake ADistotle…40If you think outside of the box, you’ll be able to connect the dots in an original and creative way.1 min read·Apr 17, 2022----