Today, with a host of parity products available to the consumer, advertising is war. To formulate effective communications you can follow the methodology used by the armies of the world(SMESSCS is a model of the U S Army).
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Great advertising aims to own a slot in the prospect’s mind. By presenting the truth in a refreshing way. Honesty is the best policy in advertising too.
Featured here: a billboard for Araldite that won an award.
Entrant: FCO Univas Limited, Client: Ciba Geigy Limited,
Country: United Kingdom, Year: 1983
The Gordian Knot is an ancient Greek legend associated with Alexander the Great. It is often used as a metaphor for a seemingly unsolvable problem (untying an impossibly tangled knot) that is solved easily by taking an ‘out-of-the-box’ approach (in this case, Alexander, instead of unraveling the knots cut through them).