Today, with a host of parity products available to the consumer, advertising is war. To formulate effective communications you can follow the methodology used by the armies of the world(SMESSCS is a model of the U S Army).

#creativecommunication #adistotle #socialmedia #advertising #firdoskrish #thusspakeadistotle

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Remember these pointers while creating any advertising communication: Where are we? Why are we there? Where do we want to be? How do we reach there?

#creativecommunication #adistotle #socialmedia #advertising #firdoskrish #thusspakeadistotle

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Great advertising aims to own a slot in the prospect’s mind. By presenting the truth in a refreshing way. Honesty is the best policy in advertising too.

Featured here: a billboard for Araldite that won an award.

Entrant: FCO Univas Limited, Client: Ciba Geigy Limited,
Country: United Kingdom, Year: 1983

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The Gordian Knot is an ancient Greek legend associated with Alexander the Great. It is often used as a metaphor for a seemingly unsolvable problem (untying an impossibly tangled knot) that is solved easily by taking an ‘out-of-the-box’ approach (in this case, Alexander, instead of unraveling the knots cut through them).

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This is what one of the early proponents of Brand Purpose, Simon Sinek, says: “People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

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The birth of an idea is the most mysterious thing. But you have to immerse yourself in the subject matter before you can even think of ideating. Then again, also remember the wise words of Bertrand Russell: The time you enjoy wasting is not wasted time.

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Advertising research is beneficial no matter what form of advertising you use: print, television, radio, and digital. It can focus on different areas of the advertising process: target market, response to ads, outcomes and success, and key takeaways. But remember the words of David Ogilvy: “We all have a tendency to use research as a drunkard uses a lamppost — for support, but not for illumination.”

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Krishna Kumar N V

Krishna Kumar N V

I use words as pictures, pictures as words, both pictures and words together, and sometimes blank spaces to set cold facts on fire.