Thus Spake ADistotle…23
Dec 20, 2021
Research can help you figure out consumer behaviour. But remember David Ogilvy’s wise words: We all have a tendency to use research as a drunkard uses a lamppost — for support, but not for illumination.
Written by Krishna Kumar N V
I use words as pictures, pictures as words, both pictures and words together, and sometimes blank spaces to set cold facts on fire.