Mar 13

1 min read

Thus Spake ADistotle…35

Tell the truth: that’s the straight answer John Emory Powers gave when a client asked for his help to advertise a product. One of the headlines by him for a necktie read: They’re not as good as they look, but they’re good enough — 25 cents.

Tell the truth — but in an interesting way.

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I use words as pictures, pictures as words, both pictures and words together, and sometimes blank spaces to set cold facts on fire.

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Thus Spake ADistotle…35

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